Sunday, February 7, 2010

True or false in regards to television prgraming?

True or false: Impressions is the average number of people watching a program over several showing in a market





True or false: GRP (short for Gross Rating Point) is the sum of all ratings achieved by a specific media vehicle or schedule within a specific time.True or false in regards to television prgraming?
1, false





2, true.
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